Founder-led strategic marketing & growth partner

Complex products, turned into conversations, communities and growth.

Every company is different. Its marketing strategy should be too. We combine custom strategy, AI, content, community, experiential marketing and demand generation, and we do the work, as an extension of your team or as your marketing team before you build one.

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Companies we've worked with: 100+Companies we've worked with
AI, ML and data professionals in our ecosystem: 225K+AI, ML and data professionals in our ecosystem
Years in B2B technology marketing, AI and data: 25+Years in B2B technology marketing, AI and data
Convening the community since: 2016Convening the community since

Why FormulatedBy

AI-powered. Conversation-driven. Built for growth.

We use AI to make marketing smarter and more scalable, and to create more meaningful human conversations, not fewer. Three advantages make that possible.

01
We translate technical truth
We connect technical differentiation to business value, so engineers, data leaders, buying committees and executives all understand why it matters.
02
We build real communities and experiences
Community is in our DNA. We run Data Science Salon / AI Loves Data, a 225K+ ecosystem of AI, ML and data professionals.
03
We've been in the room for over a decade
Firsthand access to the AI/ML ecosystem since long before generative AI: the relationships, the speakers and the buyers.

What we do

Five capabilities. One strategy built for you.

We build around your goals, ICP, product, market and growth stage, with no predetermined playbook. Use one capability or the whole set.

AI Growth Systems

Technical expertise becomes revenue through a connected system: capture real insight, turn it into credible content and experiences, build trust, create demand, and move qualified buyers into pipeline. AI amplifies the signal; it does not invent it.

Expertise capture and message architecture
Content and webinar demand engines
Executive POV and technical thought leadership
HubSpot, Clay and lifecycle systems
Buyer intent, pipeline and revenue measurement

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AI Applications & Experiences

The software your marketing actually needs. Community apps, event platforms, directories and dashboards shipped by a team that markets as well as it builds.

Community and membership applications
Event and program platforms
Campaign tools and microsites
Directories, portals and partner hubs
Dashboards and custom AI-enabled experiences

Explore AI Applications & Experiences

Community-Led B2B Marketing

Trust is earned in rooms, not in ad auctions. We build experiences around your ICP and a business objective, never events for events' sake.

Executive dinners and private roundtables
Webinars, workshops and training series
Conferences and event activations
Thought leadership and technical content
Ecosystem development and AI Loves Data activations

Explore Community-Led B2B Marketing

How we work

We don't just strategize. We build.

One framework. Infinite ways to grow. Every engagement moves through the same five steps and produces work you can open, run and measure.

STEP 1
Discover
Goals, ICP, product, market and growth stage.
STEP 2
Design
A custom strategy and the programs to prove it.
STEP 3
Build
Systems, content, communities and experiences.
STEP 4
Activate
Launch in market with the right audience in the room.
STEP 5
Evolve
Measure, learn and compound what works.

What typically lands in the first 90 days

Pipeline systems
HubSpot builds, lifecycle stages, lead routing, attribution reporting and the automations that keep them honest.
Research engines
Clay workflows that assemble account and contact intelligence, then hand sales a reason to reach out.
Working software
Community portals, event registration flows, directories and internal dashboards: designed, built and shipped.
Programs in market
Roundtables, workshops, webinar series and conference activations run end to end, logistics included.
Content that holds up
Technical narratives, executive bylines and campaign assets reviewed by people who understand the stack.
Operating cadence
A weekly rhythm with your team: what shipped, what it produced, what changes next.

Selected work

Experiences built around an ICP, not for events' sake.

View the portfolio →

John Snow Labs
Applied AI Summit
Conference, webinar series and training workshops for the applied AI community.
Comet ML
Convergence
A practitioner conference for the machine learning community.
Oracle NetSuite
Startup Showcase
A community-powered showcase building an enrollment pipeline for NetSuite for Startups.
Many clients
Technical webinar programs
Practical enterprise AI sessions built around real implementation, credible practitioners and the questions technical buyers are working through.
Explore latest webinars ↗

Community is in our DNA.

Data Science Salon / AI Loves Data is a 225K+ ecosystem of AI, ML and data professionals, convened since 2016: data scientists, machine learning engineers and the technical leaders who put models into production. We built it, and we bring our clients into it.

It is vendor-neutral by design, with a standing commitment to reducing bias in hiring and in algorithms alike. For our clients it is proof of something harder than reach: we know how to build trusted technical communities, and how to connect a brand with practitioners and decision-makers without burning their goodwill.

Community since: 2016
Ecosystem: 225K+
Formerly: Data Science Salon

Community

Audience gathered for an AI Loves Data conference presentation.

AI Loves Data attendees networking during an event reception.

Founder

Anna Anisin has been building in AI and data since before it was a category.

More than 25 years in B2B technology marketing, AI and data, including building events and communities. Anna was convening practitioners in the AI and data ecosystem long before generative AI reached the mainstream, which is why FormulatedBy's work reads as credible to engineers and to the executives who fund them.

She has supported more than 100 B2B companies and is the founder behind FormulatedBy and AI Loves Data. She sets the vision; a senior team of strategists, builders and producers runs the work with a founder/operator mentality: strategy that nobody ships is a document, not a result.

About Anna + FormulatedBy Work with Anna

Testimonials

What partners say.

Over the years Data Science Salon has grown into an amazing community of likeminded practitioners across multiple domains. We learn from each other different applications and techniques that normally we would not have seen within our own industry. Such a strong community of smart applied data scientists within an open and collaborative setting!

Moody HadiHead of Credit Analytics New Product Development, S&P Global

O'Reilly has been continually impressed with Anna and her team. They have been contributors to our large Strata events and partnered with us to build out new areas of practice over the years. They are conversant not only with the technologies they bring to market but with the needs of the communities they serve.

Laura BaldwinPresident, O'Reilly Media, Inc.

FormulatedBy created conferences I actually want to go to. They're fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained.

Jack ParmerPlotly

FormulatedBy helped us launch our webinar series, training workshops, and conference. They're true experts, passionate, fast, listen well, and consistently deliver. Highly recommended!

David TalbyCTO at John Snow Labs

Clients & partners