FORMULATING YOUR PLACE IN THE DATA COMMUNITY
Let's work togetherFORMULATING YOUR PLACE IN THE DATA COMMUNITY
Let's work togetherConnect to the data community
Craft experiences, not events
Crush your marketing goals
Find your audience
Crush your marketing goals
Find your audience


EXPERIENTIAL MARKETING
Strategy | Development | Design
Event Strategy
Event Tech Stack Selection
Event Branding
Event Messaging
Event Website
Event Speakers and Content
Event Budget and Forecasting
Event Pricing Structure
Event Survey and Follow up
Event Analytics & Reporting
Operations | Logistics
Virtual Event Tech Stack Setup/Management
Virtual Event Management (including Reg. Management)
Speaker Management
Full Content Capture and Editing
Marketing | Communication
Speaker Placement
Attendee Communications
Audience Segmentation
Audience Acquisition
Custom Event Promotion
Virtual & Hybrid events
Want to turn your event into an engaging virtual and/or hybrid experience? Or create an experience from scratch?
Services we offer
PARTNERSHIP EVENTS
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PARTNERSHIP EVENTS
Whether you are looking for content for your established conference or are looking to build one from scratch, we can help you elevate your relationships with your partners and, in turn, your customers. From tech stack selection and setup to branding, content creation to research, to speaker recruitment, event management, and marketing, we always have what you need.
COMMUNITY MEETUPS
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COMMUNITY MEETUPS
We are hosts and co-hosts of more than twenty machine learning meetups around the US/Canada with over 20K members and growing quickly. We facilitate virtual gatherings that include an evening of networking in a market of your choice. We help you find speakers, set the tone of the evening with a brief welcome, and let the conversations unfold from there. Our brand is top of mind for hosting this engaging event, and the community builds itself.
VIRTUAL ROUNDTABLES
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VIRTUAL ROUNDTABLES
Your executives and our moderator will shape the conversation together, around a specific topic with your prospects and customers. We can help you bring prospects to these Zoom roundtables. During our discussion we will dive into the issues that can help craft your future messaging while building relationships and offering extremely valuable peer experience and engagement.
VIRTUAL/HYBRID AWARDS CEREMONY
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VIRTUAL/HYBRID AWARDS CEREMONY
Our team can manage the tech and logistics from creating and promoting the nomination process through judging and executing an awards ceremony.
HACKATHONS & DATATHONS
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HACKATHONS & DATATHONS
Let us build out your external or internal hackathon or datathon. Innovation takes time, you can spark it through hackathons and datathons. Inspire your team and start building an ecosystem around your company by planning an external datathon.
TRAINING COURSES & CERTIFICATION
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TRAINING COURSES & CERTIFICATION
Boost community engagement with virtual training courses and certification exams. We partner with you to create and fully execute your online training strategy.
VIRTUAL/HYBRID USER CONFERENCES
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VIRTUAL/HYBRID USER CONFERENCES
You’ve worked hard to build strong relationships with your users and they rely on you to share the latest news about your industry and the solutions that you offer. Let us manage this responsibility so you can focus on what your customers need most: usable solutions to their problems. From tech stack selection and setup to branding, content creation to research, to speaker recruitment, event management, and marketing, we always have your back.
MARKETING CONSULTING
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MARKETING CONSULTING
We have worked with 100+ B2B companies to successfully build and grow their communities virtually. We know what strategies work in practice and are at the forefront of the experiential marketing industry. In close collaboration with your team we develop an actionable marketing strategy that will put your brand ahead of the competition. Our marketing expertise include: Experiential Marketing, Community Building, Digital Marketing, Lead Generation Strategies, Inbound Marketing, Content Marketing, Social Media Marketing, Branding/Messaging, SEO/SEM, GTM Plan
WEBINARS & PRODUCT DEMOS
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WEBINARS & PRODUCT DEMOS
Create engaging customer experiences at scale with webinar campaigns and carefully-designed product demos. We provide webinar support from start to finish, making it easy to build lasting customer relationships through thought leadership. Webinar Branding, Webinar Messaging, Community Building, Strategic Partnerships, Webinar Landing Page, Webinar Management, Webinar Promotion, Webinar Survey and Follow up, Webinar Analytics & Reporting.
About us
What people say
“FormulatedBy is a top notch agency. They know how to run a real event. I’ve worked with them several times, they make sure to cater to everyone. I would reccomend them highly.”
“O’Reilly has been continually impressed with Anna and her team. They have been contributors to our large Strata events and partnered with us to build out new areas of practice over the years. They are conversant not only with the technologies they bring to market but with the needs of the communities they serve.”
“Formulatedby created conferences I actually want to go to – they’re fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained.”
“Formulatedby helped us launch our webinar series, training workshops, and conference. They’re true experts, passionate, fast, listen well – and consistently deliver. Highly recommended!”
Press
Articles
Council Post: Virtual, Hybrid, In-Person: What’s The Best Event Strategy For Your Business?
Council Post: Creative Ideas To Promote Your Virtual Event
Council Post: Introduction To Machine Learning For Marketing
Council Post: Six Steps To A Successful Hybrid Event
8 Reasons to Build Communities in Data Science
Council Post: Must-Have Tools For Effective Video Production
19 Inspiring Women in AI, Big Data, Data Science, Machine Learning
How To Build A Community To Drive Innovation
How Women In Tech Can Build Solidarity Together
Five Effective Methods For Keeping Stakeholders Engaged
Six Ways To Succeed In Your Experiential Marketing Efforts
How To Get More Out Of Event Sponsorship
10 Ways Leaders Can Keep Their Cool During Tense Moments
10 Ways Newer Entrepreneurs Can Expand Their Network
Female Founders: Will Their Ascent Change the Corporate World As We Know It?
Four Tips To Successfully Engage B2B Communities At Virtual Events
Media
Data Science Salon and O’Reilly Collaborate to bring DSS Insider into O’Reilly online learning
O’Reilly and Formulatedby Unveil the Smart Cities & Mobility Ecosystems Conference
Data Science Salon Announces Conference Expansion to Seattle
Data Science Salon Announces a Partnership With Viacom and Conference Expansion
Let’s work together
Let’s work together

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