FORMULATING YOUR PLACE IN THE DATA COMMUNITY

Let's work together

FORMULATING YOUR PLACE IN THE DATA COMMUNITY

Let's work together

Connect to the data community

Our business is building community both digitally and face-to-face. We specialize in developing data science, machine learning, MLOps, DevOps and other data related communities. We do this with our own Data Science Salon series and also by creating other unique user conferences, webinars, blogs, podcasts, newsletters, hackathons and mentorship initiatives to help you and your brand build and re-connect with your audience for the long term.

Craft experiences, not events

From intimate Zooms, executive round tables, large scale virtual events, to hybrid experiences, connect to your community and build everlasting relationships between your brand and your people. A recent HBR study showed that experiential marketing is a major driver for growth – find out how your brand can make its biggest impact.

Crush your marketing goals

In our world, it’s all about long-term relationships. We become part of your marketing team and a member of your family. We are serious about your success. Our small size makes us organized, neat, and nimble.

Find your audience

Leverage our relationships to put your product in front of senior technical practitioners, managers, directors and c-level executives from the largest enterprises. Identify and connect with the personas that matter most to your brand using our hyper-targeted approach.

Crush your marketing goals

In our world, it’s all about long-term relationships. We become part of your marketing team and a member of your family. We are serious about your success. Our small size makes us organized, neat, and nimble.

Find your audience

Leverage our relationships to put your product in front of senior technical practitioners, managers, directors and c-level executives from the largest enterprises. Identify and connect with the personas that matter most to your brand using our hyper-targeted approach.

The Data Science Salon is a unique vertical-focused conference which grew into the most diverse community of senior data science, machine learning and other technical specialists in the space.

We gather virtually and face-to-face to educate each other, illuminate best practices, and innovate new solutions in a casual atmosphere. We’ve collected extensive data to figure out just the right mix of people and content to make DSS experiences as seamless as possible.

DSS has spinoffs like DSS Insider (our on-demand content portal) and DSSElevate (non-profit elevating women in data initiative) and other learning programs such as: DSS Webinars, Meetups, DSS Trainings, Newsletters, Thought Leadership Forum, Mentorship, and Recruitment Initiatives.

EXPERIENTIAL MARKETING

Bring your community deeper into your brand’s universe with digital and face-to-face experiences. We take a hyper-targeted approach to building community around your goals and personas.

Strategy | Development | Design

Event Strategy
Event Tech Stack Selection
Event Branding
Event Messaging
Event Website
Event Speakers and Content
Event Budget and Forecasting
Event Pricing Structure
Event Survey and Follow up
Event Analytics & Reporting

Operations | Logistics

Virtual Event Tech Stack Setup/Management
Virtual Event Management (including Reg. Management)
Speaker Management
Full Content Capture and Editing

Marketing | Communication

Speaker Placement
Attendee Communications
Audience Segmentation
Audience Acquisition
Custom Event Promotion

Virtual & Hybrid events

Want to turn your event into an engaging virtual and/or hybrid experience? Or create an experience from scratch?

We're here to help

Services we offer

PARTNERSHIP EVENTS

 

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PARTNERSHIP EVENTS

Whether you are looking for content for your established conference or are looking to build one from scratch, we can help you elevate your relationships with your partners and, in turn, your customers. From tech stack selection and setup to branding, content creation to research, to speaker recruitment, event management, and marketing, we always have what you need.

COMMUNITY MEETUPS

 

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COMMUNITY MEETUPS

We are hosts and co-hosts of more than twenty machine learning meetups around the US/Canada with over 20K members and growing quickly. We facilitate virtual gatherings that include an evening of networking in a market of your choice. We help you find speakers, set the tone of the evening with a brief welcome, and let the conversations unfold from there. Our brand is top of mind for hosting this engaging event, and the community builds itself.

VIRTUAL ROUNDTABLES

 

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VIRTUAL ROUNDTABLES

Your executives and our moderator will shape the conversation together, around a specific topic with your prospects and customers. We can help you bring prospects to these Zoom roundtables. During our discussion we will dive into the issues that can help craft your future messaging while building relationships and offering extremely valuable peer experience and engagement.

VIRTUAL/HYBRID AWARDS CEREMONY

 

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VIRTUAL/HYBRID AWARDS CEREMONY

Our team can manage the tech and logistics from creating and promoting the nomination process through judging and executing an awards ceremony.

HACKATHONS & DATATHONS

 

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HACKATHONS & DATATHONS

Let us build out your external or internal hackathon or datathon. Innovation takes time, you can spark it through hackathons and datathons. Inspire your team and start building an ecosystem around your company by planning an external datathon.

TRAINING COURSES & CERTIFICATION

 

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TRAINING COURSES & CERTIFICATION

Boost community engagement with virtual training courses and certification exams. We partner with you to create and fully execute your online training strategy.

VIRTUAL/HYBRID USER CONFERENCES

 

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VIRTUAL/HYBRID USER CONFERENCES

You’ve worked hard to build strong relationships with your users and they rely on you to share the latest news about your industry and the solutions that you offer. Let us manage this responsibility so you can focus on what your customers need most: usable solutions to their problems. From tech stack selection and setup to branding, content creation to research, to speaker recruitment, event management, and marketing, we always have your back.

MARKETING CONSULTING

 

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MARKETING CONSULTING

We have worked with 100+ B2B companies to successfully build and grow their communities virtually. We know what strategies work in practice and are at the forefront of the experiential marketing industry. In close collaboration with your team we develop an actionable marketing strategy that will put your brand ahead of the competition. Our marketing expertise include: Experiential Marketing, Community Building, Digital Marketing, Lead Generation Strategies, Inbound Marketing, Content Marketing, Social Media Marketing, Branding/Messaging, SEO/SEM, GTM Plan

WEBINARS & PRODUCT DEMOS

 

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WEBINARS & PRODUCT DEMOS

Create engaging customer experiences at scale with webinar campaigns and carefully-designed product demos. We provide webinar support from start to finish, making it easy to build lasting customer relationships through thought leadership. Webinar Branding, Webinar Messaging, Community Building, Strategic Partnerships, Webinar Landing Page, Webinar Management, Webinar Promotion, Webinar Survey and Follow up, Webinar Analytics & Reporting.

About us

Formulated in San Francisco, we’ve had the privilege of working throughout the technology landscape on a wide range of communities and experiences. We specialize in bringing top leads and talent into your universe and positioning your brand as a thought leader in your space, giving you the authority and access to expand your business. Our global team has combined experience of over 50 years in B2B enterprise marketing and experiential marketing. We are currently headquartered in Miami’s trendy Design District neighborhood. Formulatedby is a women-owned and gay-friendly agency, and we love opening our office to pets.

Community Partners

Join our fast growing partner network and gain exposure to highly targeted leads. be part of the most lucrative conversations around data science in the top markets in the U.S, Canada and Europe.

Be a partner

What people say

“FormulatedBy is a top notch agency. They know how to run a real event. I’ve worked with them several times, they make sure to cater to everyone. I would reccomend them highly.”

Mike Sly

VP Sales, VentureBeat

“O’Reilly has been continually impressed with Anna and her team. They have been contributors to our large Strata events and partnered with us to build out new areas of practice over the years. They are conversant not only with the technologies they bring to market but with the needs of the communities they serve.”

Laura Baldwin

President, O'Reilly Media, Inc.

“Formulatedby created conferences I actually want to go to – they’re fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained.”

Jack Parmer

Plotly

“Formulatedby helped us launch our webinar series, training workshops, and conference. They’re true experts, passionate, fast, listen well – and consistently deliver. Highly recommended!”

David Talby

CTO at John Snow Labs

OUR CLIENTS

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Press

Articles

Council Post: Virtual, Hybrid, In-Person: What’s The Best Event Strategy For Your Business?

Council Post: Creative Ideas To Promote Your Virtual Event

Council Post: Introduction To Machine Learning For Marketing

Council Post: Six Steps To A Successful Hybrid Event

8 Reasons to Build Communities in Data Science

Council Post: Must-Have Tools For Effective Video Production

19 Inspiring Women in AI, Big Data, Data Science, Machine Learning

How To Build A Community To Drive Innovation

How Women In Tech Can Build Solidarity Together

Five Effective Methods For Keeping Stakeholders Engaged

Six Ways To Succeed In Your Experiential Marketing Efforts

How To Get More Out Of Event Sponsorship

10 Ways Leaders Can Keep Their Cool During Tense Moments

10 Ways Newer Entrepreneurs Can Expand Their Network

Female Founders: Will Their Ascent Change the Corporate World As We Know It?

Four Tips To Successfully Engage B2B Communities At Virtual Events

Media

Data Science Salon and O’Reilly Collaborate to bring DSS Insider into O’Reilly online learning

O’Reilly and Formulatedby Unveil the Smart Cities & Mobility Ecosystems Conference

Grid Dynamics Announces Data Points, a New Data Science Summit Series in Chicago, IL on March 5, 2020 and Los Angeles, CA on April 2, 2020

Data Science Salon Announces Conference Expansion to Seattle

Data Science Salon Announces a Partnership With Royal Caribbean Cruises Ltd. and Conference Expansion

Data Science Salon Announces a Partnership With Viacom and Conference Expansion

(415) 322-0760

info@formulatedby.com

4744 NE 1st Court, Miami, FL 33137

Let’s work together

Let’s work together

(415) 322-0760

info@formulatedby.com

4744 NE 1st Court, Miami, FL 33137

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