Building awareness in the highly competitive AI infrastructure market requires more than traditional demand generation. Technical buyers want to learn from peers, explore real-world use cases, and engage with experts who understand the challenges of operating systems at scale.

The Client

Aerospike is a leading real-time database platform trusted by some of the world’s largest enterprises to power mission-critical applications, including fraud detection, real-time personalization, recommendation engines, and AI-driven workloads.

The Challenge

Aerospike wanted to increase visibility among enterprise data, AI, and engineering leaders while building meaningful relationships with decision-makers at target accounts across financial services, fintech, retail, adtech, and high-growth technology companies.

The Solution

Leveraging the Data Science Salon and AI Loves Data communities, FormulatedBy developed and executed a multi-channel engagement strategy that included:

• Executive dinners and private roundtables with senior technical leaders
• Technical workshops focused on real-time AI, fraud detection, and personalization
• Webinars and thought leadership programs featuring customer use cases and industry experts
• Conference activations designed to connect Aerospike directly with data, engineering, and AI decision-makers

Summary

Through a combination of community-driven marketing, executive engagement, and technical content, FormulatedBy helped Aerospike strengthen its position as a leader in real-time AI infrastructure while creating meaningful connections with enterprise buyers and practitioners. The program generated high-value conversations, increased brand visibility, and accelerated engagement with priority accounts.