Membership businesses
- Membership tiers and benefit pages
- Member-only offers and content
- Renewal and win-back journeys
- Referral rewards for members
Owned Beauty Client Growth Platforms
Own the client experience beyond the booking calendar.
FormulatedBy builds the branded client, membership and growth layer around your appointments. Keep Vagaro, Mindbody, Square, Fresha or your current booking system for operations, and give clients an experience that is unmistakably yours.
For premium beauty and wellness brands
Your booking tool runs the calendar. It should not run your brand.
- Premium salons
- Salon suites
- Spas
- Med spas
- Membership beauty and wellness
- Multi-location beauty brands
- Beauty educators
- Product-led salon businesses
The booking platform owns the experience
Clients see a marketplace template, not your brand.
A generic client journey
First-time and loyal clients get the same messages.
Memberships are hard to explain
Benefits and terms are buried or confusing.
Weak segmentation and follow-up
Rebooking and win-back depend on someone remembering.
Limited brand control
Your look, voice and story stop at the booking button.
Disconnected pieces
Intake, loyalty, events and products live in separate tools.
The growth layer
Everything around the appointment
Choose the capabilities that fit your business. We confirm how each connects to your booking system during discovery.
- Branded client accounts
- One place for visits, memberships, favorites and offers.
- Memberships and packages
- Clear presentation of benefits, pricing and terms.
- Loyalty and referrals
- Reward return visits and track who refers whom.
- Consultation and intake
- Guided flows that prepare stylists and providers.
- Before-and-after portfolio
- Approved work, organized by service and artist.
- Service recommendations
- Personalized suggestions based on history and goals.
- Events and classes
- Launch nights, workshops and education sign-ups.
- Product education and commerce
- Routines, how-tos and product links or shop.
- Automated follow-up
- Aftercare, rebooking and win-back messages.
- Multi-location offers
- Local pages, teams and promotions under one brand.
- Customer analytics
- Retention, membership and referral trends in one view.
- Approved AI concierge
- Answers questions from content and policies you approve.
Client lifecycle
From first look to loyal regular
- 1
Discover
A branded site and portfolio that sells the experience, not just the menu.
- 2
Consult
Intake and consultation flows that set expectations before the chair.
- 3
Book
A handoff to your booking system, with the client account carried through.
- 4
Return
Aftercare, rebooking prompts and personalized recommendations.
- 5
Belong
Membership, loyalty, events and referrals that keep clients close.
Modules
Built around how your business grows
Multi-location brands
- Location pages with teams and services
- Local offers within brand standards
- Shared client accounts across locations
- Reporting by location
Educators and events
- Classes, workshops and education series
- Registration and attendee resources
- Product education libraries
- A community for students or pros
Running a large student or professional community? See community platform migration
Payments, appointments, payroll, inventory, medical records and regulated data remain in your approved systems unless a separately scoped replacement is appropriate. For med spas, sensitive medical and health data stays in approved compliant systems.
Outdated salon website?
Move off WordPress and add the growth layer at once
Our WordPress migration audits your current site, preserves important pages and URLs, and rebuilds them in the new platform.
FAQ
Questions from salons, spas and beauty brands
Do we have to leave our booking system?
No. The platform can integrate with or sit above Vagaro, Mindbody, Square, Fresha or another approved operational system, depending on its APIs and permissions. Full replacement is only considered when discovery shows it is appropriate.
Where do payments, appointments and payroll live?
Payments, appointments, payroll, inventory, medical records and regulated data remain in your approved systems unless a separately scoped replacement is appropriate. The platform focuses on brand, client experience, memberships and growth.
We are a med spa. How is health information handled?
Sensitive medical and health data stays in your approved compliant systems. We design intake and consultation flows that hand off to those systems rather than storing that data on the platform, and we do not make compliance claims on your behalf.
Can you present memberships and packages more clearly?
Yes. We design membership and package pages that explain benefits, pricing and terms simply, and connect sign-up to the system that manages billing.
We have several locations. Can each have its own offers?
Yes. Multi-location brands can share one platform with location pages, local offers, team profiles and content, while keeping brand standards consistent.
Who is the strongest fit?
The strongest fit is premium salons, salon suites, spas, med spas, membership businesses, educators and multi-location beauty brands that want to invest in an owned client experience. Independent operators with similar goals are welcome to start a conversation.
Our website is an old WordPress site. Can you replace it?
Yes. Our WordPress migration moves your content, pages and important URLs into the new platform after an audit, so the move and the growth layer happen together.
Give clients a reason to come back that is yours.
Tell us about your locations, services, memberships and the systems you run today. We will recommend what to build around them and what to leave in place.
Vagaro, Mindbody, Square, Fresha and WordPress are trademarks of their respective owners. FormulatedBy is not affiliated with or endorsed by these companies.