Build with AI
Stop adding AI tools. Start building a growth system.
Your team may already use AI. But if strategy, knowledge, content, campaigns, sales materials and customer data still live in separate places, the business is still operating the old way. FormulatedBy helps founders and marketing teams design and build AI-native growth systems around the way their business actually works.
25+ years
in B2B technology marketing, AI and data
100+
organizations supported
225K+
professionals in our AI, ML and data ecosystem
Real use
built and tested inside real operating businesses
The gap
AI is everywhere. Connected growth systems are not.
Buying more tools does not create leverage. Leverage arrives when knowledge is organized, repetitive work has an owner, systems share information and people know where human judgment matters.
Founder bottlenecks
Strategy, approvals and expertise still route through one or two people.
Scattered marketing knowledge
Positioning, proof and past work live in decks, inboxes and heads.
Inconsistent reuse and distribution
Good content ships once and is rarely repurposed across channels.
Sales materials rebuilt by hand
Every deal starts a fresh round of slides, one-pagers and follow-ups.
Follow-through depends on reminders
Nurture, event follow-up and handoffs happen only when someone remembers.
Tools without shared context
Each AI tool starts from zero, with no common knowledge or governance.
Build a system that knows your business and helps your people move faster.
01
Strategy
Positioning, audiences and priorities the whole system works from.
02
Knowledge
An organized source of truth: offers, proof, voice and approved claims.
03
Creation
Drafting workflows that turn expertise into content, campaigns and sales assets.
04
Distribution
Connected publishing, email, community and event channels.
05
Learning
Reporting and feedback loops that show what is working.
06
Human judgment
Clear points where people review, decide and own the outcome.
The goal is not to remove people. It is to give people more capacity for the work that requires them.
What we build
Start with the bottleneck. Build toward the operating system.
01
Founder expertise engine
Capture how the founder thinks, then turn it into a reusable library for content, sales and hiring.
02
AI-native content system
One workflow from idea to draft to review to multi-channel distribution.
03
Demand-generation system
Connected campaigns, landing pages, nurture and reporting that share the same data.
04
Sales-enablement system
Pitch, proof and follow-up materials generated from approved knowledge, not rebuilt each time.
05
Community and event system
Registration, speaker workflows, programming and follow-through in one place.
06
AI-native website or platform
An owned site or member platform with forms, accounts and approved AI experiences.
Built in the real world
AI Loves Data is our customer zero.
We use AI Loves Data to test how AI-native growth systems perform inside a real content, community and events business. The work spans audience development, event programming, speaker workflows, content operations, partnerships, websites, registration and follow-through. We bring what survives real use, not just a demo, to FormulatedBy clients.
Ways to work together
Learn it, build it with us or have us build it for you.
01
Join the workshop
Start with the free October 29 workshop on LinkedIn Live.
02
Build With AI Lab — Founding Cohort
$2,500 one-time, one participant seat
A guided founding cohort for teams building their first connected growth systems.
A six-week guided cohort.
Third-party platform, API and usage credits are not included.
Join the Founding Cohort — $2,50003
Commission a Sprint
We design and implement a custom system around your first bottleneck.
04
Keep it running
Managed AI growth operations so the system keeps improving after launch.
Founder
Built by Anna Anisin and FormulatedBy.
Anna is an exited entrepreneur and ecosystem builder with more than 25 years in technology marketing, AI and data. She leads FormulatedBy and AI Loves Data, working with startups and global enterprises.
Our mission is to give people and businesses access to capabilities once limited to much larger teams, budgets and technical resources, while expanding human potential.
FAQ
Questions teams ask first
Is this AI training?
Not mainly. The workshop teaches the approach, but the focus is designing and building working systems around your business.
Do we need to replace our current tools?
Usually not. We start with what you have, connect what works and replace only what is causing friction.
Is this only for marketing teams?
No. The systems span marketing, sales enablement, community, events and reporting, and work for founders running those functions themselves.
Will AI replace our team?
That is not the goal. Each system defines where people review and decide, so your team spends more time on work that needs them.
Can FormulatedBy build the system for us?
Yes. You can learn the approach, build alongside us, or have us design, implement and run it.
Is this only for technology companies?
Our roots are in B2B technology, AI and data, but the approach applies to any business with expertise to share and a team to support.