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Mini AI Workshop · Watch on demand

Mini AI Workshop: From Old-School Marketing to an AI-Native Growth Stack

See how Anna Anisin uses AI to turn a business idea or recurring task into a working prototype. In this free mini AI workshop, she walks through an event studio demo and her I Want Her Shoes community platform, with an emphasis on testing and human review. Watch on demand, with no sign-up needed.

First held live on . Live registration is closed.

Watch the free mini AI workshop

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Inside the recording

Real projects. Practical decisions.

Anna demonstrates what she has built, then explains the questions to ask before building something of your own.

  1. An event studio prototype

    Follow an event brief through page updates, campaign drafts and a test registration. Anna shows a duplicate-registration check and points out that changing the event date does not automatically update an existing campaign draft.

  2. The I Want Her Shoes community platform

    Tour member conversations, profiles, messaging and engagement features. Anna also discusses a digital closet and local swapping functionality that she is developing.

  3. The tools behind the projects

    Hear how Anna connects AI tools with a website builder, a database and existing business software—and why the right setup depends on the project.

  4. How to scope your first build

    Start with one recurring job, identify the information it needs, decide who reviews the result, and define a useful first version. Test with sample data before relying on it in your business.

The session closes with audience questions about business development, app ideas and the costs of running an AI-supported system.

Anna Anisin, founder of FormulatedBy, in her home office.

Your host

Anna Anisin

Founder of FormulatedBy and AI Loves Data, with more than 25 years in B2B technology marketing, AI and data. Anna has supported more than 100 B2B companies and writes and speaks regularly on community-led growth and AI-driven marketing.