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Selected AI news, a Friday brief and practical perspectives on AI, B2B marketing and building useful systems for your business.

Selected AI news

On our radar

Selected for relevance to founders and marketing teams; not a popularity ranking. Each item is a vendor announcement, summarized in our own words and not tested by FormulatedBy.

Checked October 30, 2026

PikaSource date October 29, 2026
Pika H3 Flex brings more control to video iteration
Pika says its H3 Flex video model can combine up to 12 reference files in one generation, with synchronized audio and audio stems through its API. Access is through the Pika API Club, with H3 Flex planned for its creation product on November 2.
Why it matters
Reference-guided versions could help teams iterate on short video with approved brand material. Confirm access and review every output first.
Vendor announcement. Not tested by FormulatedBy.
Read Pika’s announcement (opens in a new tab)
ElevenLabsSource date October 29, 2026
ElevenLabs SFX v3 adds more control over complex sound prompts
ElevenLabs says SFX v3 follows prompts with several sounds more reliably and improves music and vocals. Its documentation says access is limited and may vary by region, so check your own account.
Why it matters
Worth a small test for social video sound cues, once your account has access. Announced availability is not the same as yours.
Vendor announcement. Not tested by FormulatedBy.
Read the ElevenLabs announcement (opens in a new tab)Access notes in the ElevenLabs docs (opens in a new tab)
AnthropicSource date October 29, 2026
Claude adds more detailed usage and cost reporting
Anthropic’s release notes describe a Usage and Cost Analytics API, in beta, for Claude Console and Claude Enterprise organizations. It reports token usage and cost, grouped by model, workspace, API key, user or service account.
Why it matters
Gives teams building on Claude a clearer view of who is spending what on AI. It is a developer integration, not a ready-made dashboard.
Vendor announcement. Not tested by FormulatedBy.
Read the Claude release notes (opens in a new tab)

Recurring editorial

Anna’s Friday AI Brief

What matters. What to try. What to watch.

A short weekly read on AI news for founders and marketing teams, built from checked primary sources.

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Latest issueOctober 30, 2026

Friday AI Brief: Check Access, Test Small, Watch the Cost

Three October 29 vendor announcements, and one working habit for teams: confirm access, run a small controlled test, review the output and keep costs visible.

Read the brief

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FormulatedBy articles are original pieces written for this site and published here.

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