Case study · Aerospike
Driving enterprise engagement through community-led marketing
Building awareness in the highly competitive AI infrastructure market takes more than traditional demand generation. Technical buyers want to learn from peers, explore real-world use cases and engage with experts who understand what it takes to operate systems at scale.
The client
Aerospike is a leading real-time database platform trusted by some of the world's largest enterprises to power mission-critical applications, including fraud detection, real-time personalization, recommendation engines and AI-driven workloads.
The challenge
Aerospike wanted to increase visibility among enterprise data, AI and engineering leaders while building meaningful relationships with decision-makers at target accounts across financial services, fintech, retail, adtech and high-growth technology companies.
Approach & build
Drawing on the Data Science Salon and AI Loves Data communities, FormulatedBy developed and executed a multi-channel engagement strategy:
- Executive dinners and private roundtables with senior technical leaders
- Technical workshops focused on real-time AI, fraud detection and personalization
- Webinars and thought leadership programs featuring customer use cases and industry experts
- Conference activations connecting Aerospike directly with data, engineering and AI decision-makers
Outcome
Through community-driven marketing, executive engagement and technical content, FormulatedBy helped Aerospike strengthen its position as a leader in real-time AI infrastructure while creating meaningful connections with enterprise buyers and practitioners. The program generated high-value conversations, increased brand visibility and accelerated engagement with priority accounts.
Why it worked
The community existed before the campaign did.
Because FormulatedBy built AI Loves Data, the audience was already assembled and already trusted the setting. That is the difference between renting attention and being invited into a conversation.
Make the shift
Leave old marketing behind.
We help B2B teams move to AI marketing, rebuilding the systems, campaigns and customer experiences that turn attention into measurable growth.