Case study · Verta · Sales enablement
Turning a technical ML platform into a buyer-ready story
Enterprise AI/ML platforms are powerful and hard to explain. FormulatedBy helped Verta connect what the product does to why enterprise buyers should care, and gave the sales team materials they could use in real conversations.
The challenge
Translate a complex technical product into a clear, credible buyer story, and give sales teams practical materials for enterprise conversations. Technical depth had to stay intact while the value became obvious to people evaluating budget, risk and adoption.
What FormulatedBy contributed
- Sales narrative and messaging architecture
- Audience and buyer framing
- Pitch-deck structure
- Solution briefs and one-pagers
- Product and industry use-case storytelling
- Webinar and event follow-up assets
- Reusable talking points and content connecting technical capabilities to business value
Outcome
A more consistent, buyer-ready story across marketing and sales conversations. Reusable materials that helped the team explain technical value clearly, and a stronger foundation for enterprise buyer conversations.
What the materials looked like
The shape of the enablement kit.
Representative reconstructions based on the engagement scope. Original client materials are not displayed.
Make the shift
Leave old marketing behind.
We help B2B teams move to AI marketing, rebuilding the systems, campaigns and customer experiences that turn attention into measurable growth.