Portfolio
Representative engagements, presented as challenge, approach and outcome. We publish what clients have approved and nothing beyond it.
Community-led enterprise AI marketing
Reaching enterprise data, AI and engineering leaders in the real-time AI infrastructure market through peer rooms rather than paid reach.
Aerospike case study
Community-led growth · Technical education · Demand generation
An audience built on open-source software and useful content, grown into 300K newsletter subscribers and a 32% SQL conversion rate.
John Snow Labs case study
Ecosystem and enrollment pipeline
A vetted path to a narrow set of early-stage companies, built on community trust and an event-native application funnel.
Oracle case study
Sales enablement · Technical positioning · Buyer communication
Messaging architecture, pitch structure and reusable sales materials that connected technical capabilities to business value for enterprise conversations.
Verta case study
Disciplines
Engagements combine the strategy, systems and execution each company needs, from brand and demand generation to AI enablement and a full move from traditional to AI-powered marketing.
Clients & partners
Acquired by Cloudera
Acquired by Cisco
Testimonials
Over the years Data Science Salon has grown into an amazing community of likeminded practitioners across multiple domains. We learn from each other different applications and techniques that normally we would not have seen within our own industry. Such a strong community of smart applied data scientists within an open and collaborative setting!
O'Reilly has been continually impressed with Anna and her team. They have been contributors to our large Strata events and partnered with us to build out new areas of practice over the years. They are conversant not only with the technologies they bring to market but with the needs of the communities they serve.
FormulatedBy created conferences I actually want to go to. They're fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained.
FormulatedBy helped us launch our webinar series, training workshops, and conference. They're true experts, passionate, fast, listen well, and consistently deliver. Highly recommended!
Make the shift
We help B2B teams move to AI marketing, rebuilding the systems, campaigns and customer experiences that turn attention into measurable growth.
